The activity of promoting a commercial product, service or an event is known as advertisement, it is also the process of notice or announcement in a public medium.
Advertisements are made for customers and is the best way to communicate with an audience, general or specific. Advertisements not only promote brands on the sponsor’s product, services or ideas, but also serve as a medium to impart knowledge and information.
Outdoor Advertising — also known as OOH (out of home) in India comprises the following :-
Hoarding / Billboard / Unipole Advertisements:
The oldest and the most effective mode of advertising and marketing is the Hoarding. It is called differently in other parts of the world, the most famous of which is Billboard. Shortage of space and introduction of new technologies brought forth the Unipole, which is a more compact and neat version of the hoarding. OOH has evolved over the years in size, shape, place and type. But there are advertisers who swear by hoardings.
Skywalk Advertisements:
Previously known as Foot Overbridges, these massive overhead panels, stretching from end to end across the road are “can’t miss” displays. It is not only about the size of the display, but the fact that they are double sided, with some skywalks displaying pillar panels as well. Skywalks are not only the style-statement of every outdoor campaign but worth the hefty budget it costs.
Bus Shelter Advertisements:
Bus Shelter ads became the next best thing after hoardings, by virtue of their placement on platforms which was safe and seen. Backlit advertising options increased the demand for bus shelters and ever since, there’s been no looking back. Buses stop at the shelters for approximately 30–45 seconds, which is a good span of time for a captive audience.
Center Medians and Pole Kiosks:
The concept of advertising through center medians, also known as road medians, is to capture the attention of drivers-by with multiple but smaller and well-lit displays of the same product. The level at which there is customer-engagement is relatively higher than other street furniture, The repeated displays ensure top-of-mind-customer recall.
The same concept applies to pole kiosks, but since they are positioned at a slightly higher altitude, they are recommended for long term corporate branding.
To grab attention on market brand Out Of Home is the best and right choice, and Vantage Advertising Pvt Ltd offers Outdoor Advertising options in metropolitan cities like Bangalore, Hyderabad, Mumbai, Cochin, Coimbatore, Madurai and Trichy in India.
Now book your outdoor advertisements with vantage today,
Address: C56, First Avenue, Anna Nagar East, Chennai — 600102
Phone Number: 044–26213757
Email Address: chennai@vantage.co.in
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